1. The Information Age (Volume 1): economy, society and culture. The Network Society.
Manuel Castells – Editorial Alliance (2005)
. The first volume of the trilogy, for many, is the Bible of the Red Throughout its pages investigates the global transformation from the technological revolution of information, economic globalization and the emergence of a new culture. A book that explains the importance of networks as generators of a new social structure that is the basis of society in which we live today.
2. Who moved my cheese PDF
Spencer Johnson – who moved my cheese pdf (1999)
Perhaps the most influential book on the cultural change proposed in the Internet business world. Just turned 10 years. An intelligent and provocative text, with 95 revolutionary thesis on businesses that can be read more widely. The ideas in the book, which originally were interpreted as a new form of marketing, reached politics, media communication, education, and many other human relationships. You can free read on who moved my cheese pdf.
3. Web 2.0 Planet: Collective intelligence or means fast food
. Cristóbal Cobo and Hugo Pardo – Editorial d’Interaccions Digitals Research Group, Universitat de Vic Flacso Mexico (2007)
An analysis of the Web 2.0 phenomenon, when the web which the public is the creator. The authors wonder if we live in is a decisive and creative phase of collective intelligence or simply is a scenario means fast food, fast consumption and amateur character in rapid transition to a new stage. You can free read on http://www.planetaweb2.net/
4. The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson – Editorial Hyperion (2006)
Anderson, editor of Wired, one of the most prestigious journals in the digital world, explains in his book how technology impacts on markets. From interviews with executives and academic experts on economic issues and based on examples of films, books and music, reflects on how the Internet has made possible a whole new world and how technology opens new possibilities for the economy, which previously governed by scale. http://www.longtail.com/
5. The Hacker Ethic and the Spirit of the Information Age
Pekka Himanen – Editorial Planeta (2001)
A hacker is one who is devoted to program by passion and believes strongly in collaborative creation. The very young philosopher Himanem reflects in his book on a model of hacker spread to new areas. Think of a way of doing, in open and collaborative practice that shaped the Internet, the World Wide Web, and then many experiments in social media.
BONUS: Free Culture
Lawrence Lessig – Penguin Books (2004)
An analysis to understand how regulations on intellectual property affecting culture and dissemination of information in the digital era. Stanford professor Lessig is also the author of the mentioned Creative Commons license. You can free download inhttp://www.cedi.uchile.cl/docs/Culturalibre.pdf
Categorised as: Internet